ECHO Case Study: Healthy by Sovereign

Sunday October 8th • 3:15 pm - 3:25 pm • Rivergate Room

Healthy by Sovereign is NZ’s first behavioral loyalty program to reward policyholders for behaviors, not purchases. Applying “Nudge” behavioral science theory to positively reinforce small and easily achieved behaviors, every time a policyholder works out, tracks steps, does a fresh food grocery shop, or gets a health-related check-up, Sovereign aggregates the data to translate into “health points” to redeem for an annual cash-back plus other fitness rewards to offset against health insurance premiums.