Track 5 – Media - Sponsored by Claritas

Dynamic Creative Optimization in Action

Monday October 9th • 1:15 pm - 2:00 pm • Room 217-219

Dynamic creative optimization (DCO) enables marketers to automatically differentiate and custom-tailor ad creative to consumers using data. Doesn’t that sound nice? But getting DCO right isn’t as simple as picking a tech solution, setting it and forgetting it. You need to be prepared to dig deeper.

Key learnings in this session will include:

  • An overview of DCO solutions
  • Best practices for implementing DCO solutions
  • Brand case studies from those doing it right

Who should attend? Brand marketers, media agencies and tech providers specializing in media and creative optimization, as well as the ad-tech, mar-tech and marketing cloud solutions that drive these processes.