Track 5 – Media - Sponsored by Claritas

AR and VR: What Marketers Really Need to Know

Monday October 9th • 1:15 pm - 2:00 pm • Room 217-219

Augmented reality (AR) and virtual reality (VR) have turned the corner from gimmick to mainstream. It’s time for marketers and their data teams to understand the new opportunities and challenges inherent in these new experiences.

Dan Ferguson has worked with world-class brands like AT&T, American Airlines, Intel, McDonald’s and Zimmer Biomet on their digital strategies. Come listen as Ferguson dives into real-world case studies and insights to help brands connect with their audiences with these innovative and progressive platforms.
Key learnings in this session will include:

  • The latest moves in the fast-growing AR, VR and MR categories
  • Emerging ad and data opportunities
  • Case studies from early brand adopters