Track 6 – Attribution - Sponsored by Adobe

Clash of the Titans: Identity vs. Privacy (How They Work Together)

Monday October 9th • 11:00 am - 12:00 pm • Room 220-222

Cross-platform consumer identification raises alarm bells within the privacy advocacy community. Done wrong, it can be disastrous. Done right, identity drives more seamless and coordinated consumer experiences. Join leaders from DMA’s Identity Council to learn how identity can be an equal benefit for consumers and marketers. Hear from members of DMA’s Identity Council – – Acxiom, LiveRamp, Experian, Moxie, IBM, Conversant, MediaMath, FCB, Oracle Data Cloud, 1-800Flowers.com, 4Info, TD Ameritrade, USPS, Infogroup, Morgan Digital Ventures and PCH – – on how they’ve managed the balance between the capabilities of cross-platform consumer identification and responsible data privacy practices, and how you too can stay away from this potential Clash of the Titans.