Print Innovation Digital Integration

Direct Mail – The New Fundamentals

Monday October 8th, 2018 • 4:05 pm - 4:45 pm • Room 112

Direct mail is new. Seriously. Technology has changed everything and direct mail marketing has not been left behind. It is smarter, faster, more impactful and can be seamlessly integrated into digital marketing efforts, such as email, web display and mobile.

In this session, you will learn best practices on how to create and implement highly effective direct mail programs. This includes how to leverage your customer and prospect data to create relevant, multi-touch campaigns that drive new business and boost ROI.

More on what you will learn:

  • Understand the latest data products to help locate new customers, enhance your house list, and improve retention and cross-sell programs
  • Develop attention-getting creative by combining four simple components in your mail piece
  • Create take-action offers that drive response and get results
  • Launch highly targeted one-to-one programs with Variable Data Printing (VDP)
  • Test and track the success of your programs to consistently reach the highest ROI possible