Data Inspired Creative

Digital Defeat: Avoiding Creative Digital Transformation Failure

Monday October 8th, 2018 • 10:20 am - 11:00 am • Room 121

This year, businesses are expected to spend over $1.3 trillion (USD) on digital transformation initiatives. The promise of digitization for marketing teams is clear, and the stakes are high: digitization enables better work, faster delivery, and total visibility into your work… and helps you gain and keep your edge in the market.

So why do 70% of digital transformation initiatives fail? How can you succeed in getting the most from your people, processes, and tools?

Join Workfront experts as they share common (but oft-missed) failure points, provide strategies for managing “the digitization triangle,” and show you how to connect and align your marketing tech stack.

You’ll learn:

  • What research says about digital initiative failures
  • How best-in-class marketing organizations use digitization to succeed and innovate
  • Why you are the best person to lead your marketing transformation
  • How to be a strategic leader in your organization using digital transformation