Track 1 – Business - Sponsored by IBM

Data Partnerships: Finding the Right Mix of First-, Second- and Third-Party Data

Tuesday October 10th • 1:30 pm - 2:15 pm • Rivergate Room

More than half (54 percent) of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness. Sure, you have no shortage of data sets at your disposal, but how can you know which blend will yield the best results for your marketing organization? This session will provide the latest insights on your most valuable owned data, as well as data partnerships and third-party sets that will help you achieve your data-driven marketing goals.
Key takeaways will include:

  • New opportunities to leverage data from your website, email, social and other owned channels
  • Best practices for partnering for second-party data
  • The third-party data opportunities you should pursue – and which to avoid

Who should attend? Senior executives and stakeholders focused on the business impact of data on the organization. Examples: CMOs, CTOs, CPOs, business consultants, analysts, journalists and lobbyists.