It is no longer a question of whether investments should be made in data collection or whether there is value in having the data. Today, marketers and business executives alike know the importance of signals and insights from data. From accelerating marketing optimization to finding big ideas inside little tests to identifying nuanced audience profiles likely to outperform others, businesses and agencies are all working to figure out their best approach to reporting the right sets of data to the right people along with the right, actionable insights. In contrast to executing a paid media campaign or developing a great campaign, reporting and insights generation may be the most challenging of all. Shortage of talent, lack of standardization, and lack of business executive understanding of the data or its implications all contribute to the key challenges facing marketers today.
Topics this session will cover include:
Scenarios for what data should be reported
Dashboards: Go big or stay minimal?
Insights development practices: comparative timeframes, segments, content and user paths
Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.