Track 5 – Media - Sponsored by Claritas

Data-Driven Marketing: Separating Truth from Hype

Monday October 9th • 3:30 pm - 4:15 pm • Room 217-219

At any marketing conference, you’ll receive plenty of advice about all of the things you should be doing. Be more targeted! Content creation is the name of the game! Be agile and data-driven! You must do programmatic. You’re bringing analytics in-house, aren’t you? Speakers cite anecdotes, but few cite real data. It’s time to speak the truth!

Marketing leaders from Bayer, Campbell Soup Company, Scotts Miracle-Gro and Beckon join forces to reveal marketing trends that have little to no impact on the business, as well as highly effective strategies that few marketers have even considered. Leveraging Beckon’s annual “Marketing Truth or Marketing Hype” report, the panel will debunk popular myths about modern-day marketing and the so-called best practices to which many marketers subscribe. Key points will include:

  • An overview of current marketing initiatives that require deeper scrutiny
  • Tactics and strategies you should add to the mix if you want to make the most of your marketing dollars
  • Real-world examples from leading brand marketers that help separate the truth from the hype

Who should attend? Brand marketers, media agencies and tech providers specializing in the ad-tech, mar-tech and marketing cloud solutions.