Track 3 – Creativity - Sponsored by Workfront

Data-Driven Content: Fueling Creativity with Science

Monday October 9th • 2:15 pm - 3:00 pm • Room 208-210

Content is king, but it cannot rule by gut instinct alone. Today’s best content marketing strategies are built on a solid foundation of customer data. So how can brands in 2017 go about merging these two vital components? How can you ensure that your content marketing department is built on and prepared to capture a solid foundation of data to continually fuel and refine its efforts?

Key learnings in this session will include:

  • An overview of the latest data-driven content development approaches
  • Tips for overcoming key challenges on the path to blending creative and data processes
  • Lessons from brands like Great-West Financial that have successfully redefined their content efforts based on core customer data

Who should attend? Creative- and mobile-focused executives and managers within brands and agencies.