Personalized Experience

Data As a Catalyst to Creativity in Digital Transformations

Monday October 8th, 2018 • 10:20 am - 11:00 am • Room 113

Some marketing organizations still draw a sharp line between creative types and data jockeys, but that distinction starts to break down when marketers gain direct access to interact with the full spectrum of consumer data. Marketers can test ideas on the fly, quickly validate hypotheses, and discover unexpected patterns and anomalies that inspire brand-new creative direction. Join this session as we explore how our panel and their teams have used data-driven insights to catalyze creative action, from hyper-focused campaigns to completely transformative customer experiences.