Track 3 – Creativity - Sponsored by Workfront

Customer-Centricity: How to Create Best-in-Class Experiences

Monday October 9th • 3:30 pm - 4:15 pm • Room 208-210

As a marketer, none of your work matters if no one shows up to your party. What does it take to drive traffic and — more importantly — convince customers to engage and buy? What does it mean to become truly customer-centric? 

Always Be Testing: Betabrand Chief Marketing Officer Aaron Magness knows that testing outcomes will help you understand your customers more deeply in terms of what might influence their behavior in the future, even when the customers themselves don’t fully know what motivates their behavior. Attendees will learn about Betabrand’s strategy for finding its customers’ “happy path” – and the tactics the brand uses for encouraging them to take that path again and again.

During this session, you’ll gain actionable insights from marketers who have mastered the following:

  • Testing creative variations for maximum impact
  • Cross-platform optimization best practices
  • Refining the customer journey to boost conversion rates

Who should attend? Creative- and digital-focused executives and managers within agencies and companies.