Crushing it with Print! How H&R Block drove response with “Mail” Science.
Tuesday October 9th, 2018 • 11:00 am - 11:40 am • Room 112
It’s a competitive world out there for Tax Prep. Customers today can change providers easily, and there’s increased digital competition touting “do it yourself” options as fast and free. Hear how H&R Block’s new campaign broke through to their audience using a range of irresistible mail, driving impressive results. This session will detail how H&R Block leveraged data science to define their audience and develop segments and models to drive Tax Prep retention. And how they crafted compelling mail pieces that leverage powerful social science principles to convince these segments to get their taxes done at H&R Block.