Track 6 – Attribution - Sponsored by Adobe

Cross-Channel Marketing Technology in Action

Monday October 9th • 1:15 pm - 2:00 pm • Room 220-222

Back by popular demand, join Bernice Grossman of DMRS Group as she leads a competitive technology “bake-off” among three of the largest cross-channel marketing campaign management solution providers: Adobe, IBM and Yes Lifecycle Marketing. Join us in this strict no-sales-pitch zone as the providers put their solutions to the test on measuring target audience response to a cross-channel reactivation campaign and demonstrate revenue generated by the campaign.

Key learnings will include:

  • Points of differentiation among popular cross-channel campaign management solutions
  • Measurement and attribution capabilities and limitations of current offerings
  • The latest upgrades and changes to the solutions you use (or are considering)

Who should attend? Marketers, media planners, data scientists, analysts, quants and others tasked with understanding and implementing campaign attribution and reporting solutions.