Eighty-seven percent of marketers consider data their organizations’ most underutilized asset. But when it comes to establishing data as the core of your marketing organization, the change must begin at the top. Executives who embrace a gradual, thoughtful transformation are the ones most likely to see their ultimate goals realized.
Key learnings in this session, designed to help executives get started on their data transformation journeys, will include:
Steps executives can take to find quick wins on the path to becoming data-driven
Recommendations on team structures that will enhance morale and your chances of success
Common stumbling blocks (and solutions) you should expect to encounter during a data transformation
Who should attend? Senior executives and stakeholders focused on the business impact of data on the organization. Examples: CMOs, CTOs, CPOs, business consultants, analysts, journalists and lobbyists.