Return On Innovation

Cracking the upsell nut: how Verizon tripled sales with journey marketing

Monday October 8th, 2018 • 10:20 am - 11:00 am • Room 123

Orchestrating customer journeys: learn how Verizon and Ascend turned an underperforming program into a star with journey marketing. Join top telecom and brand marketers as they discuss strategies, technology and tactics that helped them boost email open rates by 111% and sales by 336% yielding an unprecedented 877% ROI for Verizon Business Markets’ upsell program.