Monday October 9th • 10:30 am - 10:50 am • Whitepaper Live Theater Sponsored By
Learn how today’s marketers can find new customers and increase the value of existing ones by leveraging the power of physical with digital marketing channels and the role of sequencing in your marketing messages. The latest neuroscience research conducted by Ipsos’ Neuro and Behavioral Science Center shows the impact of integrated campaigns on consumer attention, emotional engagement and brand recall. This presentation will help you:
Gain insight into the power of physical and digital integration
Discover the role of sequencing of media
Be inspired by global case studies highlighting integrated approaches to physical and digital campaigns
In assessing and amplifying your “integrated” marketing mix, you too can achieve the ultimate objective of inspiring action with customers.
Lindsay Bentley, Commercial Marketing – Smartmail Marketing, Canada Post
Andy Sampogna, Manager, Parcel & Ecommerce, Commercial Marketing, Canada Post