Whitepaper Live - Experience Zone

Connecting for Action

Monday October 9th • 10:30 am - 10:50 am • Whitepaper Live Theater Sponsored By

Learn how today’s marketers can find new customers and increase the value of existing ones by leveraging the power of physical with digital marketing channels and the role of sequencing in your marketing messages. The latest neuroscience research conducted by Ipsos’ Neuro and Behavioral Science Center shows the impact of integrated campaigns on consumer attention, emotional engagement and brand recall. This presentation will help you:

  • Gain insight into the power of physical and digital integration
  • Discover the role of sequencing of media
  • Be inspired by global case studies highlighting integrated approaches to physical and digital campaigns

In assessing and amplifying your “integrated” marketing mix, you too can achieve the ultimate objective of inspiring action with customers.

Speakers:

Lindsay Bentley, Commercial Marketing – Smartmail Marketing, Canada Post

Andy Sampogna, Manager, Parcel & Ecommerce, Commercial Marketing, Canada Post