Closing Keynote: “The Next Collision of Data & Marketing” by Amit Shah, CMO, 1-800-Flowers

Tuesday October 10th • 3:45 pm - 4:30 pm • Inspiration Zone, Great Hall

There’s no such thing as digital marketing anymore because all marketing is digital. Similarly there’s no such thing as mobile marketing because the smart phone has become the first screen and first point of interaction between brands and customers. There’s no such thing as marketing that isn’t informed by data, and now artificial intelligence is about to change everything in marketing. Again. Today’s AI is all about capturing data and organizing it, but tomorrow’s AI will be even smarter, learning and evolving faster than the blink of a human eye.

In this keynote presentation, CMO Amit Shah will explore how the last few years of data-driven marketing has — and more importantly how it has not — prepared brands for the next wave of change.

You’ll learn:

  • What AI requires marketers to do in order to thrive
  • How a classic marketing education can hurt tomorrow’s CMOs
  • How AI can transform your company’s org chart as well as its advertising
  • How the key question marketers need to answer is, “How privately and publicly are you open to screwing up?”