Data Inspired Creative

Brand Shaming: The Kids & Brands vs The NRA

Tuesday October 9th, 2018 • 11:00 am - 11:40 am • Room 121

With March for Our Lives fresh in everyone’s minds, and our political landscape forever changing through social marketing and societal pressures, brands are expected to “do the right thing” by their customers. If they wish to be relevant in their lives beyond selling understanding emotional affinities play a big part of creating meaningful personalization. How do marketers decide when and how to get involved in conflicts that meet the expectations of their younger, cause-driven audiences? The panel will look at examples such as; Delta’s punishment; Dick’s destruction of removed firearms; and brands boycotting shows who try to belittle influential kid activists; and consider the courses of action available to brands in our politically-charged new world.