Return On Innovation

Box Office Breakthrough: Digital Marketing Techniques to Reach and Drive Movie Ticket Buyers to Your Opening Weekend

Monday October 8th, 2018 • 12:05 pm - 12:35 pm • Room 123

As media consumption trends continue to evolve and movie theater admissions decline, the model of marketing new film releases is poised to undergo radical change. Movie studios are shifting portions of their advertising budgets from a mass promotion approach to highly relevant digital advertising that’s more efficient and measurable in reaching the right audiences. In this session, Matt Weisbecker, SVP, Media & Entertainment Partnerships, Conversant, will share the latest digital marketing techniques that are designed to reach real moviegoers and increase online and in-theater ticket sales. Learn how to leverage various types of data, cross-device marketing, personalization and measurement to recognize the best potential customers for movie premieres, and measure effectiveness both online and offline.