Driven by blockchain technology, “self-sovereign identity” is the notion that an individual—not an advertiser, publisher, credit bureau, online service, or even a government—should be the custodian of their own personal data. Further, if a company does use one’s data, then that person 1) should dictate the terms, 2) should remain anonymous, and 3) should be paid for it.
Attendees will learn:
Blockchain technology’s relevance in a data-custodians-go-to-Congress world
How giving up “ownership” of audience data and returning it to the audience is a benefit, not a threat, for marketers.
How blockchain technology enables the socially responsible use of marketing data, making a “win-win” for advertisers, marketers, networks, publishers, and audiences.