Identity Zone - Experience Zone

The Beauty of Data-driven Marketing Decisions

Monday October 9th • 3:00 pm - 4:00 pm • Identity Zone

Marketers have more channels than ever before to reach their customers on, which in turn has created increasingly more and more data to tap into to help drive better more targeted marketing initiatives. However, having access to data is one thing, but the ability to create actionable insights across all channels for the entire marketing organization (SEO, display, direct mail, etc.) is another beast completely. In this presentation, LiveRamp will cover how an influx of audience data has changed the way leading brands approach people-based marketing. Learn how brands have used audience data to achieve their marketing goals and discover what retailers need to know if they want to level up their data strategy.

Dan Buckstaff, Vice President of Partner Marketing, LiveRamp