Impact Theater - Experience Zone

AR and VR in Today’s Digital Marketing Mix

Monday October 9th • 2:45 pm - 3:05 pm • Impact Theater

With all the buzz and attention about AR (Augmented Reality) and VR (Virtual Reality), where does it fit in the Digital Marketing space? Dan Ferguson has worked with world-class brands like AT&T, American Airlines, Intel, McDonald’s and Zimmer Biomet on their digital strategies. Dan will dive into real world case studies and insights to help brands connect with their audiences with these innovative and progressive platforms.

Speaker: Dan Ferguson, Executive Vice President Digital Interactive Strategy, Groove Jones