Track 2 – Innovation -

Alexa, Google, Cortana, Siri, Viv: The Marketer’s New Bestie?

Monday October 9th • 11:00 am - 12:00 pm • Room 206-207

Gartner predicts that, by 2018, about 30 percent of our interactions with technology will be through conversations with smart machines, and the brands enabling these experiences are gaining access to an entirely new dimension of customer insights. But how are these insights feeding back into the broader consumer data picture?

Key learnings in this session will include:

  • Real-world examples of successful connected-home campaigns
  • Tips for capturing consumer insights from voice interactions
  • Best practices for voice data management

Who should attend? Senior executives, managers and stakeholders at brands, agencies, platforms, and media and technology companies who are focused on innovation within the marketing industry and their organizations.