Transparency Zone

Agency Upheaval = Significant Opportunity: Leveraging data and technology to deliver results at a time of increasing competitive pressure

Tuesday October 9th, 2018 • 9:40 am - 10:30 am • Grand Ballroom

Agencies continue to be under enormous pressure to drive performance for their clients. Turning client marketing budgets into ROI is increasingly difficult with channel fragmentation and the wider spread of consumer attention. However, armed with high-quality audience targeting data, agencies can cut through the clutter to help their clients find receptive audiences and leverage technology to deliver personalized experiences at scale. But with so many data and technology platform choices, how can the agency find the audience data that will perform the best?

In this seventh Council for Data Integrity workshop discussion, you’ll learn how the industry’s new Data Transparency Ingredients Label can help agencies make better consumer connections that improves client ROI. And you’ll hear real-world stories that demonstrate how CRM-focused marketers and agencies can make data transparency a competitive advantage.