Identity Zone - Experience Zone

The 101 on The New 1:1

Tuesday October 10th • 10:00 am - 11:00 am • Identity Zone

In a world of exploding content, brand success increasingly relies on our ability to connect with consumers 1:1.  Looking across various industries and organizations, we uncover the challenges and best practices of the new world order.  We will examine the world of martech, delivering cross-device personalization at scale, finding and using new data sources, managing your technology stack, the how-to’s of automation, optimizing analytics and attribution.

Andrea Cook, President, FCB/SIX
Jacob Ciesielski, Vice President Data and Technology, FCB/SIX