By Jill Fecher, Vice President, Client Services, FARM

DMA’s annual &THEN event is coming up this week in Los Angeles on Oct. 16-18. In the past, you always had to be present at the conference to gain the industry insights and educational content provided.

But this year we have a fun twist …

Japs-Olson and FARM, both long time DMA members, have teamed up to live stream two Japs-Olson-sponsored panel discussions as well as some other great video content from the show.

So, what is live streaming and how do I watch it?

It’s real-time video delivered to your phone, computer or tablet on popular social platforms. Our streams can be viewed LIVE on the Japs-Olson Facebook page. Once you like their page, you’ll get a notification each time we’re “on.”

Live streaming from the DMAs is our way of bringing you exciting and interesting content from the conference. And what makes it fun is viewers can interact while watching by “liking” or commenting and possibly having their comments read or addressed by the person on screen, in real time.

When do I log on?
The sessions we are planning to stream are detailed below. Just like the Japs-Olson Facebook page to view them, and tune in throughout the event to catch the next stream or view previously completed streams!

Sunday, October 16th

Mid-afternoon – Kick off of the &THEN conference and sneak peek of the Experience Zone

Monday, October 17th

Morning – Exclusive interview with Mel Robbins, CNN Contributor and Motivational Speaker, to hear about insights from our keynote speakers

Mid-afternoon – PRINT! The Powerful Impact of Integrating Print into Your Marketing Mix features marketing expert panelists from AAA, H&R Block, Lending Tree and TruGreen

Late afternoon – Real Stories, Real Results: Increase ROI on Your Direct Mail features marketing expert panelists from Gunderson Direct, FARM and Triad Group

Tuesday, October 18th

Morning – Interview with Neil O’Keefe, DMA’s SVP of CRM & Member Engagement, to hear about what we can look forward to in 2017 to celebrate the DMA’s 100th anniversary.

Mid-afternoon – The Hot Zone Battleground Competition – See the best and brightest as five top-voted early-stage adtech and martech startups compete for pilots and prizes in this final round of the Hot Zone startup competition.

Join us at the DMA &THEN conference from the comfort of your own home. We hope you will tune in!