What Are The Innovation Awards

The Data & Marketing Association’s Innovation Awards identify and showcase the disruptors that are creating innovative developments in the use of data and applying data in groundbreaking ways.

Innovation Award entrants are using data to drive the marketing industry, pushing the boundaries of what is possible for today’s marketers, opening the paths for deeper engagement and lasting brand identity.

The Innovation Awards celebrate the pioneering data applications that enable marketers to surpass conventional marketing and enter, with confidence, a space dominated by data-driven techniques and defined by rapid development, growth and change. The purpose of the Innovations Awards is to shine a light on the creators behind these applications, with the goal of advancing the entire marketing ecosystem.

The Innovation Award winners will showcase their developments and applications live, on stage, at &THEN, The DMA Annual Event.



Data solutions that drive business outcomes. These are solutions that enable top level marketers and the C-Suite establish data as the core of their organization. Entries in this category define the business impact and opportunities of data-driven marketing for their organizations.

IoT & Emerging Techology

Data solutions that are enabled by emerging data sets and activation solutions. Sources of insight and targeting may be related to social data, internet of things – connecting home and car, retail tech disruptions, wearables, and more. Consumer behaviors are changing so quickly that today’s data-driven marketer can scarcely keep up. Entries in this category have the ability to leverage “what’s next” in the world of data, enabling marketers to stay on the cutting edge.


Data solutions that unite art and science. Entries in this category are for the creative-minded marketing executives who leverage the insights from data to drive their creativity. These data solutions integrate mobile creative, content, emerging ad formats, user experience, and more – ultimately enhancing user experience and engagement – while achieving the outcomes desired by the business.


Solutions that use customer data to deliver uniquely powerful personalization while, at the same time, avoiding the dangers of alienating those customers. These solutions assist retail and brand marketers as they tackle the latest technologies and tactics that are paving the road to true one-to-one marketing.


Data solutions related to automated media buying and optimization, from planning through activation and targeting. Entries in this category give marketers the ability to reach a targeted audience with highly relevant ads – in the right place, at the right time, and at scale.


Data solutions for pre- and post-conversion tracking, as well as innovative solutions for audience tracking and targeting. The need to understand what is working, and why, is taking spending on analytic solutions to new heights, and these are the solutions that allow marketing executives to properly curate, manage and harvest results from the staggering amounts of data.

2016 Winners

Audience Management

Consumer Insight Solution

Content & Native

Digital Marketing Platform


Measurement & Attribution

Omnichannel Campaign Management & Marketing Automation

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