Congratulations to our 2017 Winners!


IoT & Emerging Technology

See the winning video



See the winning video

What Are The
Innovation Awards

The Innovation Awards celebrate the pioneering data applications that enable marketers to surpass conventional marketing and enter, with confidence, a space dominated by data-driven techniques and defined by rapid development, growth and change. The purpose of the Innovations Awards is to shine a light on the creators behind these applications, with the goal of advancing the entire marketing ecosystem…Learn More

Winner Benefits

Check out past Innovation Awards winners

  • Awards Presentation
    Each winner will receive 5 minutes of stage time at &THEN. This includes time to play their 90 second promotional and to pitch why their application is innovative.
  • Dedicated Blog Post
  • A Complimentary all-access registration to &THEN
    Winners also receive $500 discount code to be distributed amongst colleagues
  • A webinar presentation after &THEN
  • A formal press release announcing all winners to DMA media outlets
  • An engraved trophy
  • An official “DMA Innovation Award Winner” badge graphic to add to their website, email address signature, etc. 



Data Solutions/Applications Must Do One of the Following:


Have differentiation from other data applications currently developed for the marketing community


Have a fresh way of looking at an existing data application


If an extension to a current development, it must have substantial modification or adaptation


Application/Solution should have been introduced to marketplace between January 2016 and August 2017

Entrants Must Demonstrate All of the Following:


Describe how your data offering, solution, or application provides a benefit to the marketing community and their customers


Demonstrate how the use of data has helped the user improve efficiency or effectiveness


Provide data and detailed measurable results to quantify the impact

Winner Requirements

  • Submission of a 90 second video that showcases the effectiveness of the product/solution
  • A representative to attend &THEN to accept the award
  • Submission of company logos for &THEN marketing and display materials

Our Judges

David Baker

CoFounder & COO, Cordial

Bruce Biegel

Senior Managing Director, Winterberry Group LLC

Dennis Dayman

Chief Privacy and Security Officer, Return Path

Bernice Grossman

President, DMRS Group, Inc.

Kathy Hecht

VP Marketing & Business Development, Silver Star Brands

Ryan Phelan

VP Marketing Insights, Adestra

Joe Stanhope

Vice President & Principal Analyst, Forrester

Chris Williams

Chief Product Officer, iHeartMedia

Jen McIsaac

VP, Retail Partnerships, Oracle Data Cloud

Jeff Stender

Global Digital Experience Leader, 3M

Adam Kleinberg

CEO, Traction

Jonathan Margulies

Managing Director, Winterberry Group

Jennifer Marcou

General Manager, Customer Experience Marketing, Microsoft

Countdown to Innovation


  • Launch: June 5th
  • Deadline: August 4th
  • Judging: August 14th-18th
  • Announcement: August 21st
  • &THEN: October 8 – 10th

Pantheon of Innovation

A selection of past winners

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