Congratulations to our 2017 Winners!
What Are The
The Innovation Awards celebrate the pioneering data applications that enable marketers to surpass conventional marketing and enter, with confidence, a space dominated by data-driven techniques and defined by rapid development, growth and change. The purpose of the Innovations Awards is to shine a light on the creators behind these applications, with the goal of advancing the entire marketing ecosystem…Learn More
Check out past Innovation Awards winners
- Awards Presentation
Each winner will receive 5 minutes of stage time at &THEN. This includes time to play their 90 second promotional and to pitch why their application is innovative.
- Dedicated Blog Post
- A Complimentary all-access registration to &THEN
Winners also receive $500 discount code to be distributed amongst colleagues
- A webinar presentation after &THEN
- A formal press release announcing all winners to DMA media outlets
- An engraved trophy
- An official “DMA Innovation Award Winner” badge graphic to add to their website, email address signature, etc.
Solutions that use customer data to deliver uniquely powerful personalization while, at the same time, avoiding the dangers of alienating those customers. These solutions assist retail and brand marketers as they tackle the latest technologies and tactics that are paving the road to true one-to-one marketing.
Data solutions that drive business outcomes. These are solutions that enable top level marketers and the C-Suite establish data as the core of their organization. Entries in this category define the business impact and opportunities of data-driven marketing for their organizations.
IoT & Emerging Technology
Data solutions that are enabled by emerging data sets and activation solutions. Sources of insight and targeting may be related to social data, internet of things – connecting home and car, retail tech disruptions, wearables, and more. Entries in this category have the ability to leverage “what’s next” in the world of data, enabling marketers to stay on the cutting edge.
Data solutions that unite art and science. Entries in this category are for the creative-minded marketing executives who leverage the insights from data to drive their creativity. These data solutions integrate mobile creative, content, emerging ad formats, user experience, and more – ultimately enhancing user experience and engagement – while achieving the outcomes desired by the business.
Data solutions related to automated media buying and optimization, from planning through activation and targeting. Entries in this category give marketers the ability to reach a targeted audience with highly relevant ads – in the right place, at the right time, and at scale.
Data solutions for pre- and post-conversion tracking, as well as innovative solutions for audience tracking and targeting. The need to understand what is working, and why, is taking spending on analytic solutions to new heights, and these are the solutions that allow marketing executives to properly curate, manage and harvest results from the staggering amounts of data.
Data Solutions/Applications Must Do One of the Following:
Have differentiation from other data applications currently developed for the marketing community
Have a fresh way of looking at an existing data application
If an extension to a current development, it must have substantial modification or adaptation
Application/Solution should have been introduced to marketplace between January 2016 and August 2017
Entrants Must Demonstrate All of the Following:
Describe how your data offering, solution, or application provides a benefit to the marketing community and their customers
Demonstrate how the use of data has helped the user improve efficiency or effectiveness
Provide data and detailed measurable results to quantify the impact
CoFounder & COO, Cordial
Senior Managing Director, Winterberry Group LLC
Chief Privacy and Security Officer, Return Path
President, DMRS Group, Inc.
VP Marketing & Business Development, Silver Star Brands
VP Marketing Insights, Adestra
Vice President & Principal Analyst, Forrester
Chief Product Officer, iHeartMedia
VP, Retail Partnerships, Oracle Data Cloud
Global Digital Experience Leader, 3M
Managing Director, Winterberry Group
General Manager, Customer Experience Marketing, Microsoft
Countdown to Innovation
- Launch: June 5th
- Deadline: August 4th
- Judging: August 14th-18th
- Announcement: August 21st
- &THEN: October 8 – 10th
Pantheon of Innovation
A selection of past winners