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SUNDAY EVENING | OCTOBER 8
ECHO Night is your window into the strategy, creative and results behind the world’s boldest, bravest, and best performing campaigns. All served up in one amazing New Orleans-inspired gala event. Experience greatness as the international superstars of marketing share the stage with pop-star Mark McGrath from the band Sugar Ray (back by popular demand) and high energy entertainment including a live band and more! Join them. Find out who the winners are — and, more importantly, why they won! You’ll go home filled with ideas that work – and a mardi gras of inspiration.
It’s all here. Just this once. Only – at The ECHOS. At &THEN. New Orleans. October 8th.
Where: New Orleans Morial Convention Center – Great Hall
- ECHO Welcome Party | 6:00PM
Tee up the evening with an open bar and hors d’oeuvres.
- ECHO Plated Dinner | 6:45PM
Enjoy a three-course dinner, wine and live music prior to the presentation.
- ECHO Awards | 7:45PM
Celebrate the best of the best with the world’s elite data-driven marketers.
(Note: Times and program subject to change)
Dress Code: Business Cocktail – But its New Orleans so, make it jazzy!
What Inspires you?
This year, we received more ECHO Award entries from around the world than we have in the past ten years. And, although an International jury of 250 judges have already selected the best of the best entries across 31 categories, we’d really like to know – what inspires you?
We’ve assembled video case studies of the world’s boldest and bravest campaigns (along with their results) on DMA 360 – the innovative new knowledge-sharing platform from DMA. We’re asking YOU to pick your favorites, for a chanced to be featured live on stage at &THEN.
Introducing the DMA 360 ECHO Throwdown.
Featuring Case Studies from…
Agency: Clemenger BBDO Melbourne
Client: Mars Chocolate Australia
Chocolate bars are one of the most frequently promoted categories in food. Each week shoppers face an onslaught $1 bars or 2 for $3 offers, leading to over 50% of all convenience store purchases happening on promotion. SNICKERS needed to find a way to tell its ‘YOU’RE NOT YOU WHEN YOU’RE HUNGRY’ story that rose above the noise of price tickets. But we still needed to tap into the discount-hunting behavior that Millennial consumers hold.
The 2017 DMA International ECHO Awards
As the longest-running marketing competition that celebrates strategy, creativity and results — the DMA International ECHO Awards are one of the most coveted prizes in marketing. It’s not just another trophy. It’s about having sharp wits, the power of a creative mind, and the numbers to prove it. Now, more than ever – WINNING MEANS BUSINESS.Learn More