Subject: Request to attend &THEN in October
Email Draft:

Hi ,
I’d like to get your approval to attend &THEN, a data and marketing experience in New Orleans, LA this October 8-10. The event is coming up soon and I wanted to share with you the reasons why I think this would be good for our team, organization and my professional development. There is a special rate where I can save up to 50% if I register before the start of the event.

&THEN is a 2-day immersive data and marketing experience that was designed by the many varied perspectives of the world’s best brands and marketers from Deloitte Digital, 1-800-Flowers, Live Nation, Facebook, PopSugar, MasterCard, American Express, Ogilvy, DigitasLBi, Google, IBM and more. &THEN is the new live global marketing conference of DMA, the leading and largest U.S.-based data and marketing association.

  • I will have the opportunity to listen to big-idea, strategic brand leaders like:
    • Ronalee Zarate-Bayani, Head of Global Integrated Marketing and Digital Advancement at Hershey’s
    • Alan Schulman, Managing Director, Brand Creative & Content at Deloitte Digital, USA
    • Amit Shah, Chief Marketing Officer at 1-800-Flowers
    • Robin Domeniconi, Chief Marketing Officer at (RED)
    • Erin Matts, Chief Executive Officer, North America at Annalect
    • Brian Hovis, Customer Acquisition, Media & Digital at Nordstrom
  • There are 100+ educational sessions that dive into the latest in content and creation, data and analytics, customer engagement, strategy, branding and marketing technology (and more)—all delivered by expert faculty. This year’s sessions are going to be led by executives from companies like Deloitte Digital, FedEx Services, Nordstrom, Ogilvy, Annalect, Adobe, Hershey’s, 1-800-Flowers, Verizon and more.
  • I’ll get to meet marketing experts from around the world—business partners, potential clients and industry authorities—so I can expand my skills and come back inspired and invigorated.
  • There will be dozens of the best marketing solutions providers there. I’ll commit to learning about the newest technology, products and services that may help us improve our efficiency and ability to deliver results.

Here are a few of our projects/goals that I plan to focus on as I select the sessions I’ll attend and partners I’ll meet with:

  • < Project or Goal>
  • < Project or Goal>
  • < Project or Goal>

I’ve been working on ways to optimize expenses. Here is the approximate cost of attending for your review:
Airfare: $
Hotel: $
Meals: $
Registration: $
Total: $

I think we could use some new perspective to help advance our team goals, and I’d appreciate the opportunity to represent our company at this event. I hope you’ll approve my attendance.

Please let me know if you have any questions, and thanks in advance for supporting professional development. I would like to not miss the chance to save on the full registration rate. Keep me posted.


175+ speakers, 6 keynotes, 7 industry specific tracks, 4000+ attendees
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