&THEN: the Must-Attend Data Event for Marketers

&THEN: Where Data Transforms Marketing

If you’re a data-driven marketer, looking to learn best practices, gain actionable insights and meet other like-minded marketers, then you must attend &THEN. Here’s just a few reasons why this year promises to be better than ever:

  • 3 days of data-focused programming with 100+ sessions in content tracks covering creativity, innovation, analytics and more
  • Hundreds of leading brands sharing strategies and results of their data-driven efforts
  • 175+ inspiring speakers presenting their work, life lessons, and ideas for the future
  • Unlimited social opportunities for making connections that will directly impact your ROI for attending
  • Unique experiences on the latest tech innovations and data platforms driving modern marketing

Ideas take root. Business gets done.

&THEN is at the center of data-driven marketing and the place to be for data-driven marketers. Year after year, &THEN attracts the best and brightest in our industry. This year is teeing up to be the best yet — challenging everything you know about data and marketing and providing you with the insights to impact your business and your career. Here’s what you can expect to do when you attend &THEN:

  • Immerse yourself in progressive data-driven thinking
  • Hear from industry visionaries
  • Interact with top brands
  • Collaborate with peers of incredibly smart marketers
  • Explore the latest tech innovations and data platforms
  • Join discussions on what’s happening now and what’s next in marketing
  • Customize a program from hundreds of sessions and networking events
  • Make the connections that generate business and shape your future

Unprecedented Industry Speaker Power

Sessions have been curated specifically for CMOs & buyers, with the most incredible mix of powerhouse brand case studies, keynotes, demonstrations and panels. Our program provides the complete picture of data-driven marketing from the distinct viewpoints of brand marketers, agency leaders, prominent VCs, and industry-leading tech companies.

&THEN features 100+ compelling sessions with 66% led by brand-side marketers — including 12 CMOs already confirmed! Expect to learn from the brightest marketers representing a diverse set of vertical markets including: financial services, healthcare, consumer products, retail, entertainment, hospitality, manufacturing, education and more.

Winning Means Serious Business

As the longest-running marketing competition that celebrates strategy, creativity and results — the DMA International ECHO Awards are one of the most coveted prizes in marketing. It’s not just another trophy. It’s about having sharp wits, the power of a creative mind, and the numbers to prove it. Now, more than ever – WINNING MEANS BUSINESS.

Meet, Mingle & Learn

The Experience Zone brings together the best innovative new companies and established industry leaders all focused on data and marketing. Here you’ll be able to meet, mingle and demo new technologies all focused on improving business relationships and exceeding your business goals. Interact with top brands including Oracle, IBM, Hershey, 1-800 Flowers, just to name a few. Plus, you’ll also have time for networking and getting business done in our co-work spaces. The Experience Zone is not too be missed.

All Conference Party - The DMA 100 Jam - Celebrating 100 years of the DMA

Drinks, light fare and networking in the Big Room of Generations Hall, followed by bar service throughout the evening!

Miles Nielsen and the Rusted Hearts kick off the entertainment for the evening, followed by chart-topping rock as Lit plays a private concert just for you! If Platinum- and award-winning bands get you stoked, then it’s time to get excited

Monday, Oct. 9
7:00 PM – 10:00 PM
Generations Hall
(Just a short walk from the Convention Center Hall C Entrance)

Sneek Peek: &THEN 2017

Sessions That Deliver

&THEN has content for everyone, no matter what your level of data and marketing experience. Exciting inspirational speakers and well-known, thought-leaders who are transforming the data and marketing industry take the stage every day. Come and learn about the latest trends, technology and innovations in data and marketing.

Design your own program from the 100+ sessions across 7 compelling tracks featuring hundreds of marketers from top brands.

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Data & Marketing Centric Sessions

Seven tracks curated with the best speakers across the topics that will help you succeed
Gain competitive advantage. Accelerate your career. 100+ sessions. 175+ speakers. Top Brands. It all happens here.
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