100+ Speakers. Top Brands. It All Happens Here.
THE ONE EVENT YOU CAN’T MISS
ADVANCE YOUR DATA AND MARKETING MASTERY
LEARN THE LATEST TRENDS TO INCREASE ENGAGEMENT
First Keynotes Announced
Bozoma Saint John
Chief Brand Officer, Uber
Chief Analytics Officer and Head of CRM, US Bank
What are people saying?
“People here are really adventurous and engaged. &THEN is a great event and we are really happy to be here.”
Director of Product Marketing, Advanced Media and Advertising
Television Host, CNBC’s Cleveland Hustles
Bonin Bough is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.
Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands. He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.
Bozoma Saint John
Chief Brand Officer, Uber KEYNOTE
Chief Analytics Officer and Head of CRM, US Bank KEYNOTE
Founder, Chairman, CEO, Brightline Partners
Chief Digital Officer, W2O Group
Chief Marketing Officer, PGIM Investments
VP & GM AMEX Advance, American Express
Chief Creative Officer, HBT Marketing
Chief Marketing Officer, e4marketing
VP – Digital Acceleration, Campbell Soup Company
President and CEO, Worldata
Sunday, October 7th | Pre-Conference
11:00AM – 1:00PM // Registration
1:00PM – 1:30PM // Welcome Keynote
1:30PM – 2:50PM // Immerse in ECHO
2:50PM – 3:10PM // Networking Break
3:10PM – 4:45PM // Immerse in ECHO
4:55PM – 5:00PM // Closing Remarks
6:30PM – ??? // ECHO Cocktails & Award Dinner
Monday, October 8th | Day One
8:45AM – 9:00AM // Opening Remarks
9:00AM – 9:30AM // Keynote
9:30AM – 10:25AM // Dedicated Hall Time
10:30AM – 11:10AM // General Sessions
11:15AM – 11:55AM // General Sessions
11:55AM – 12:10PM // Networking Break
12:15PM – 12:45PM // Insight Sessions
12:45PM – 1:45PM // Networking Lunch
1:45PM – 2:25PM // General Sessions
2:30PM – 3:10PM // General Sessions
3:10PM – 4:10PM // Dedicated Hall Time
4:10AM – 4:50AM // General Sessions
4:50PM – 5:20PM // Afternoon Keynote
5:20PM – 5:30PM // Closing Remarks
7:00PM – ??? // &THEN Jam & Party
Tuesday, October 9th | Day Two
9:00AM – 9:05AM // Opening Remarks
9:05AM – 9:30AM // Keynote
9:30AM – 10:10AM // General Sessions
10:10AM – 11:00AM // Exhibit Hall Open
11:00AM – 11:40AM // General Sessions
11:40AM – 12:20PM // Closing Keynote
12:20PM – 12:30PM // Closing Remarks
Data & Marketing Centric Sessions
Print Innovation, Digital Integration
Accelerate your marketing impact with proven strategies to reach customers via innovative print materials that fit into your omni-channel engagement strategy.
Accelerate customer loyalty by providing an marketing experience that reflects the careful use of data and an imaginative understanding of customer behavior across channels.
Internal Data Strategy
Accelerate your data strategy by refining your Marketing Technology stack and the internal structures governing your data collection and management.
Data Inspired Creative
Accelerate the effectiveness of every marketing campaign by informing your creative with actual insights.
Accelerate the relevance of your message through improved targeting and reduce churn through proven automation.
Return On Innovation
Accelerate your digital transformation through mastery of the NEW ROI – Return on Innovation.
Accelerate transparency and accountability in marketing by delving into distributed ledger.