Get Your Ticket October 9-10, 2017
New Orleans, LA

Thank You For Your Interest in &THEN 2016

Frequently Asked Questions

Powered by DMA — &THEN is a reinvention of our Annual Conference – the industry’s longest-standing trade show and exhibition. It will deliver the global marketing experience for a new generation of digital, data-driven marketers.

But, we didn’t just change the name. We changed the entire experience to better represent the dynamic marketing community that we serve. See for yourself what went on last year at


&THEN begins Sunday, October 16, at 9:30 and continues through Tuesday, October 18 at 4:20. It’s more concentrated – for a better fit with today’s real-time marketers.


&THEN is a marketing ideas festival meets user innovation conference, marrying analytics and art at an invigorating and energized event.  You’ll still benefit from all of the great networking, thought leadership and education that you have come to expect from DMA – the organization at the forefront of marketing for 99 years – except you’ll experience it all in new ways:

The Experience Zone

If you want to join 100s of solution providers with an opportunity to meet thousands of attendees, then the Experience Zone is for you. Plan to engage with the attendees in a user experience manner. Our attendees want to see new technology and embrace new solutions.

The Inspiration Zone

If you are looking for motivation from thought leaders, then the Inspiration Zone will wow you this year. We will have 5 top notch keynote sessions across the three days and each one is a “can’t miss” experience. These sessions will occur at 2:00 on Sunday; 8:30 and 5:00 on Monday; and, 8:30 and 3:30 on Tuesday. Speaker details will be announced over the coming months.

Content Labs

If you are looking for best practice case studies and practical workshops that you can use to impact your marketing right now, then the Content labs are perfect. Hundreds of sessions provide you with the insight and action you need to advance your brand – and your career.


&THEN is a place for today’s empirically-driven, creatively-inspired marketers to convene, connect, and find new ways to create demand.  You’ll find hundreds of the most advanced solution providers and best practice case studies – all under one roof.


&THEN is investing as never before in top speakers who will leave you feeling inspired, connected and prepared to take action. As we finalize details, the information will be quickly added to our website. &THEN LA will present you with 5 delivery styles, 3 programming filters and 6 topic tracks, so that you’re able to shape your ideal onsite learning experience.

5 Delivery Styles: Inspiration; Insight; Ideation; Ignition; Impact

6 Tracks: Content & Creativity; Data & Analytics; Experience & Engagement; Integration & Attribution; Technology & Innovation; Strategy & Branding

3 Tiers: Foundational, Advanced, & Inspirational

LAST YEAR’S Incredible Innovation Speakers:


Be a part of the only live marketing experience designed by global marketing leaders for today’s uber-demanding marketing community – you!

Become A Sponsor or Exhibitor  |  Register To Attend


&THEN is being held OCTOBER 16TH – 18TH, 2016 at the Los Angeles Convention Center, 1201 S Figueroa St, Los Angeles, CA 90015


The Los Angeles Convention Center is located at 1201 S Figueroa St, Los Angeles, CA 90015

Find directions and parking information here:


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