Get Your Ticket October 9-10, 2017
New Orleans, LA

Convince Your Boss

We Know It's Difficult for you to get Away from your desk

However, there’s no substitute for “face time” and networking. The knowledge gained, not only from listening to case studies, best practices and solutions, but from interacting with your peers and colleagues is priceless! Your attendance at &THEN will help you effectively meet and overcome the biggest marketing challenges you are facing today!

Send Your Boss A Personal Message

Tell your boss why you and your colleagues need to attend &THEN in Los Angeles. You might want to stress real benefits like…

  • “&THEN gives me a 360° view of all the very latest and most effective marketing trends and tactics—social, mobile, search, retargeting, email, analytics, cutting-edge mail, creative – everything we need to ignite our customer engagement… how can we not go??”
  • “You keep asking us about social this, integrate that. Here’s our opportunity to learn what the market – and our competitors – are doing!”
  • “I’ll be back with so much ammunition – the latest marketing tactics and strategies. I’ll be making you look good in no time”
  • “Timing is perfect. Budgets and plans are due soon after for 2017—and I’ll be fresh with new ideas from &THEN to improve the bottom line.”


Subject: Request to attend &THEN in October

Email Draft:

Hi ,

I’d like to get your approval to attend &THEN 2016, a marketing experience in Los Angeles, CA this October 16-18. The event is coming up soon and I wanted to share with you the reasons why I think this would be good for our team, organization and my professional development. There is a special rate where I can save $500 if I register before the start of the event.

1. &THEN is a 3-day immersive marketing experience that was designed by the many varied perspectives of the world’s best brands and marketers from Live Nation, Facebook, PopSugar, MasterCard, American Express, OgilvyOne, DigitasLBi, Google, IBM and more. &THEN is the new live global marketing conference of DMA, the leading and largest U.S.-based data and marketing association.

2. I will have the opportunity to listen to big-idea, strategic keynotes, like 5-time NBA Champion and 2-time Olympian, Kobe Bryant, GE Vice-Chair, Beth Comstock and best selling author, Simon Sinek.

3. There are 100+ educational sessions that dive into the latest in content and creation, data and analytics, customer engagement, strategy, branding and marketing technology (and more)—all delivered by expert faculty. This year’s sessions are going to led by executives from companies like Hershey’s, Dell, Philips, USA Today, Boxed, Toyota, Farmers Insurance, Expedia, Twitter, Harvard Business School, Anheuser Busch, Live Nation, & Discovery Channel.

4. I’ll get to meet marketing experts from around the world—business partners, potential clients and industry authorities—so I can expand my skills and come back inspired and invigorated.

5. There will be dozens of the best marketing solutions providers there. I’ll commit to learning about the newest technology, products and services that may help us improve our efficiency and ability to deliver results.

Here are a few of our projects/goals that I plan to focus on as I select the sessions I’ll attend and partners I’ll meet with:
• < Project or Goal>
• < Project or Goal>
• < Project or Goal>

I’ve been working on ways to optimize expenses. Here is the approximate cost of attending for your review:

Airfare: $
Hotel: $
Meals: $
Registration: $
Total: $
I think we could use some new perspective to help advance our team goals, and I’d appreciate the opportunity to represent our company at this event. I hope you’ll approve my attendance.

Please let me know if you have any questions, and thanks in advance for supporting professional development. I would like to not miss the chance to save on the full registration rate. Keep me posted.



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