These casual presentations show you how to optimize your marketing campaigns using the latest technology. Get an inside look at what strategies and tactics are working for data-driven marketers. Make sure you come by and experience one, two or all while you’re here.
Discover how you can use real-time data from Twitter in order to influence people to convert as they move across devices, apps, and websites. Learn More
As the marketing clouds and Identity gather steam, a perfect storm awaits. Will they be friend or foe? Learn More
Join us as we share how one of the world’s biggest brands in mobile devices harnesses the power of Twitter to reach and activate millions of people for their latest product launches. Learn More
Deterministic match rates, accuracy, reach, recall and precision are all critically important in the world of cross-device identity and people-based marketing. But they are both the most used — and most misused — words in marketing and advertising technology. Here’s where you’ll learn what they really mean, and how four different companies got behind the buzz in people-based marketing and media.
Attendees to this session will learn about the real challenges and powerful benefits from the trenches of cross-device ad targeting, delivery and measurement. Join one of adtech’s largest independent demand-side platforms and cross-device connected identity solutions provider for this exploration of the future of cookie-less web and mobile media measurement.
Consumers don’t think about channels, they think about experiences with your brand. How do we get there?