302 Code is a temporary redirect of a web page. It’s an example of a marketing practice that contradicts the standard. Convention calls for a permanent redirect.
However, today's ever-changing landscape dictates that conventional wisdom is often anything but conventional and temporary redirection is now a permanent state. 302 Code is exemplary of the need for a nimble approach to marketing and the customer experience. The ability of Marketers to react and redirect based on customer feedback via data.
it’s still changing – even as you read this. And the rate of change is awe-inspiring. It took nearly 100 years from the first ever telephone call to the first mobile phone; only 20 years later, there were smartphones, and, now, 90% of Americans use their phones to access the internet. At the forefront of this incredible acceleration of change is data.
and we have sought to collect, analyze and use it in ways that benefit our consumers. But, as we look at the world today, we see streams of data everywhere. Data analysis is giving us tremendous advances in medicine, small town sports teams capable of taking on the big boys, and even the secret sauce to making chart-topping hits. It has enormous potential to do endless good for us. But in the wrong hands, data can also be used for tremendous harm.
a gathering of the finest minds in the world, who work with data every day, harnessing it to advance technology, media, sports, experiences… the things we all love and need.
A conversation with Rosie Rios, the 43rd Treasurer of the United States, and Shelley Zalis, CEO of The Female Quotient and Creator of The Girls’ Lounge, on the importance of “righting” women in history and portraying women as positive role models in media and entertainment. If you can see her, you can be her.
Treasurer, United States of America
Nathan J Iverson
EVP Design Director, Deutsch
Global Chief Data Scientist, DigitasLBi
Chief Digital Officer, American Apparel
Learn from YouthNation author Matt Britton (Founder and CEO, MRY) why youth culture is the future of the American Business landscape, the old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed. What does it take to stay connected, agile, authentic, and relevant today? Learn the ins and outs of the new data-driven consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
Founder & CEO, MediaLink
Twenty years ago, fear over issues related to privacy threatened to derail the data and digital marketing revolution when Double Click – the number one digital ad delivery company at the time – was sued by the US Government. Fast forward to today and consumers have a greater understanding of reciprocity of value: exchanging personal information to the brands they trust in order to receive relevant, targeted messages and offers that will help to better their lives. The journey to where we are now has not been a smooth one, but the evolution in digital marketing, and revolution of big data along the way, has finally sought to fulfill the promise of the internet. The 302 Code brings together some of the key revolutionaries of this brief history of our time to discuss their past battles and the exciting road ahead.
Former CEO, LiveRamp
Shareholder, ZwillGen PLLC
If the President had to reach the U.S. population with an important message, a very good argument could be made that he would do so with way more impact through leveraging the likes of Justin Bieber and Kim Kardashian than talking to major media companies like Viacom or News Corp. Today, it is the individual rather than the media company that controls reach and influence. This is no more true than with today’s leading celebrities. In this entertaining panel, you will hear from talent agencies, brokers, and dealmakers on the best practices to implement cutting edge analytics to generate instant and targeted reach and impact.
As video becomes increasingly ubiquitous in our daily lives, it’s no longer enough to film your product and hope it will sell. Smart, forward-looking marketers are looking to connect with their consumers in a more targeted way – and they are doing it through emotional storytelling… and on video. The 302 Code is bringing together TAG Heuer, InsideHook, and Facebook to talk about how they partnered to deliver branded entertainment targeted to a very specific audience, at scale and with outstanding results. It’s a first-hand, real life story of how to produce emotional branded entertainment that is both engaging and effective.
Head of Entertainment Strategy, Facebook
Digital Marketing Director, TAG Heuer North America
In every way consumers interact across their devices, data drives smarter targeting, informs media buys, and sets stage for welcomed content. Hear this panel of experts give clear guidance about what to do – and not to do – for consumer engagement in an increasingly connected yet skeptical world.
EVP & General Counsel, DemandMedia
Michael A. Signorelli
Partner, Venable LLC & Counsel, Digital Advertising Alliance
Senior Vice President & Chief Privacy Officer, Warner Bros
Data is a company’s greatest asset. Used to predict customer behavior, that same data in the hands of a cyber criminal can have shocking implications. Regardless of your industry or geography, whether your role is marketing or IT, protection of what is most important to you remains crucial to manage your company’s enterprise risk.
Publishing has had to face some of the most challenging existential challenges of any industry in the past 20 years. But disruptive new publishers are re-inventing the industry by finding ways to use new technology and digital platforms to engage both consumers and business partners to deliver the value that both want. At the center of this is content, and the best new publishers are finding ways to provide content and opportunities for partners in new innovative ways. This panel of new disruptive innovative publishers will examine the opportunities for their partners and look to the future of what’s next.
CRO, Business insider