Get Your Ticket October 9-10, 2017
New Orleans, LA

New in 2016

The 302 Code

302 Code is a temporary redirect of a web page. It’s an example of a marketing practice that contradicts the standard. Convention calls for a permanent redirect.

However, today's ever-changing landscape dictates that conventional wisdom is often anything but conventional and temporary redirection is now a permanent state. 302 Code is exemplary of the need for a nimble approach to marketing and the customer experience. The ability of Marketers to react and redirect based on customer feedback via data.

This year, you’ll hear discussions that cover:

  • The Science of Creativity
  • See Her, Be Her

  • Connecting with the Consumer in an Age of Skepticism

  • Engaging Millennials
  • Data in Media
  • The Impact of Influences
  • Protecting Your Data
  • The Future of Publishing

About The 302 Code

The world has changed. But it hasn’t just changed

it’s still changing – even as you read this. And the rate of change is awe-inspiring. It took nearly 100 years from the first ever telephone call to the first mobile phone; only 20 years later, there were smartphones, and, now, 90% of Americans use their phones to access the internet. At the forefront of this incredible acceleration of change is data.

Marketers have long since seen the importance of data

and we have sought to collect, analyze and use it in ways that benefit our consumers. But, as we look at the world today, we see streams of data everywhere. Data analysis is giving us tremendous advances in medicine, small town sports teams capable of taking on the big boys, and even the secret sauce to making chart-topping hits. It has enormous potential to do endless good for us. But in the wrong hands, data can also be used for tremendous harm.

There is a need for an ongoing conversation around data and its potential

a gathering of the finest minds in the world, who work with data every day, harnessing it to advance technology, media, sports, experiences… the things we all love and need.

This conversation is being held at The 302 Code at &THEN in LA.

 

Sessions

Sunday, October 16th

5:00PM – 5:50PM | See Her, Be Her

A conversation with Rosie Rios, the 43rd Treasurer of the United States, and Shelley Zalis, CEO of The Female Quotient and Creator of The Girls’ Lounge, on the importance of “righting” women in history and portraying women as positive role models in media and entertainment. If you can see her, you can be her.

Shelley Zalis
Founder & CEO, The Girls’ Lounge
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Rosie Rios
Treasurer, United States of America

Monday, October 17th

9:30AM – 10:00AM | The Science of Creativity

Nathan J Iverson
EVP Design Director, Deutsch

Jason Kodish
Global Chief Data Scientist, DigitasLBi


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12:00PM – 12:45PM | Customer Centricity in an Omnichannel World

 
Thoryn Stephens
Chief Digital Officer, American Apparel


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1:00PM – 1:30PM | YouthNation: Why Millennials Are In the Driver’s Seat Of the Future Of American Business

Learn from YouthNation author Matt Britton (Founder and CEO, MRY) why youth culture is the future of the American Business landscape, the old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed. What does it take to stay connected, agile, authentic, and relevant today? Learn the ins and outs of the new data-driven consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

Matt Britton
Founder & CEO, MRY, and Author Of Bestselling Business title YouthNation
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1:30PM – 2:15PM | Profit with Purpose: Communicating Your Brand’s Promise in the Age of Transparency

Michael Kassan
Founder & CEO, MediaLink

Mark Douglas
CEO, SteelHouse


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3:30PM – 4:00PM | A Brief History of Digital Marketing: The Revolution of Big Data

Twenty years ago, fear over issues related to privacy threatened to derail the data and digital marketing revolution when Double Click – the number one digital ad delivery company at the time – was sued by the US Government. Fast forward to today and consumers have a greater understanding of reciprocity of value: exchanging personal information to the brands they trust in order to receive relevant, targeted messages and offers that will help to better their lives. The journey to where we are now has not been a smooth one, but the evolution in digital marketing, and revolution of big data along the way, has finally sought to fulfill the promise of the internet. The 302 Code brings together some of the key revolutionaries of this brief history of our time to discuss their past battles and the exciting road ahead.

Andy Russell
Founder & CEO, Trigger Media Group

Auren Hoffman
Former CEO, LiveRamp

Joe Zawadzki
CEO, MediaMath

Ken Dreifach
Shareholder, ZwillGen PLLC

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4:00PM – 4:45PM | Decoding Celebrity Influence

If the President had to reach the U.S. population with an important message, a very good argument could be made that he would do so with way more impact through leveraging the likes of Justin Bieber and Kim Kardashian than talking to major media companies like Viacom or News Corp. Today, it is the individual rather than the media company that controls reach and influence. This is no more true than with today’s leading celebrities. In this entertaining panel, you will hear from talent agencies, brokers, and dealmakers on the best practices to implement cutting edge analytics to generate instant and targeted reach and impact.

Michael Heller
Talent & Ceo, Talent Resources
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Cade Hudson

 

Matt Ferrigno
‎VP of Partnerships, Maverick
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Jeffrey Beacher
CEO, Beacher Media Group
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Tuesday, October 18th

9:30AM – 10:00PM | Emotional Storytelling through Targeted Branded Entertainment

As video becomes increasingly ubiquitous in our daily lives, it’s no longer enough to film your product and hope it will sell. Smart, forward-looking marketers are looking to connect with their consumers in a more targeted way – and they are doing it through emotional storytelling… and on video. The 302 Code is bringing together TAG Heuer, InsideHook, and Facebook to talk about how they partnered to deliver branded entertainment targeted to a very specific audience, at scale and with outstanding results. It’s a first-hand, real life story of how to produce emotional branded entertainment that is both engaging and effective.

Andy Russell
Founder & CEO, Trigger Media Group

Howard Stein
Head of Entertainment Strategy, Facebook

Joshua Sherman
Digital Marketing Director, TAG Heuer North America

Brooke Sinclair
CEO, InsideHook

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12:00PM – 12:45PM | Connecting with the Consumer in an Age of Skepticism

In every way consumers interact across their devices, data drives smarter targeting, informs media buys, and sets stage for welcomed content. Hear this panel of experts give clear guidance about what to do – and not to do – for consumer engagement in an increasingly connected yet skeptical world.

Lou Mastria
CIPP, CISSP, Executive Director, Digital Advertising Alliance

Chris Babel
CEO, TRUSTe

Daniel Weinrot
EVP & General Counsel, DemandMedia

Michael A. Signorelli
Partner, Venable LLC & Counsel, Digital Advertising Alliance

Alisa Bergman
Senior Vice President & Chief Privacy Officer, Warner Bros

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1:00PM – 1:30PM | Cybersecurity: Siloing, Numbness, and Enterprise Risk

Data is a company’s greatest asset. Used to predict customer behavior, that same data in the hands of a cyber criminal can have shocking implications. Regardless of your industry or geography, whether your role is marketing or IT, protection of what is most important to you remains crucial to manage your company’s enterprise risk.

Jeremy Kroll
Co-founder & CEO, K2 Intelligence
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1:30PM – 2:15PM | Disruption & Innovation in Publishing: What It Means for Marketers

Publishing has had to face some of the most challenging existential challenges of any industry in the past 20 years. But disruptive new publishers are re-inventing the industry by finding ways to use new technology and digital platforms to engage both consumers and business partners to deliver the value that both want. At the center of this is content, and the best new publishers are finding ways to provide content and opportunities for partners in new innovative ways. This panel of new disruptive innovative publishers will examine the opportunities for their partners and look to the future of what’s next.

Andy Russell
Founder & Chairman, InsideHook

Melissa Goidel
CRO, Refinery29

Geoff Schiller
CRO, POPSUGAR

Pete Spande
CRO, Business insider

Brooke Sinclair
CEO, InsideHook

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