Sirius XM Radio

Mitzi Emrich

Marketing and Digital Strategist
Mitzi leads digital marketing and innovation at SiriusXM where she is responsible for crafting the strategic vision for the company’s major customer acquisition, product promotion and brand marketing campaigns. Her team continuously assess effectiveness of digital and social marketing initiatives and investments, turning data and insights into immediate action. Ms. Emrich has nearly 15 years of experience helping to lead strategic communications and digital marketing and engagement programs for Fortune 100 brands spanning a range of verticals. Formerly, Mitzi Emrich served as the Chief Digital Strategist at MWWPR, where she lead the agency’s global account work for Jay Z’s high-profile entertainment platform TIDAL. Prior to joining MWW, she was a digital practice lead at FTI Consulting and Edelman Digital, where she managed award winning social strategy, influencer marketing, community engagement and creative media campaigns for clients including Walmart, Toyota, Samsung Mobile, PepsiCo and Air New Zealand. Mitzi serves as an adjunct professor at Georgetown University, where she teaches graduate courses in social media communications. She holds degrees from Western Washington University and George Washington University.