iCrossing

Mike Racic

President, Media Operations
Mike Racic runs the Media Services group at iCrossing, managing planning, buying, and analytics across all channels. Racic’s background as both a media executive and communications planner, combined with being a programmatic tech expert is the kind of mix essential for servicing clients looking to maximize their return in a scattered media culture. Prior to iCrossing, Racic was the SVP, Director of Agency Partnerships and Category Strategy at RocketFuel and also held head of global planning and strategy roles with UM and J3.