With 20 years of marketing experience, Michael leads Winterberry Group’s marketer consulting practice. He brings strategic and executive competencies in all aspects of consumer marketing, spanning campaign development, marketing operations, supplier management, database design, data procurement, statistical modeling and quantitative analysis.
Prior to joining Winterberry Group, Mr. Harrison served as Chief Strategy Officer at Ansira. In his capacity Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy. He was accountable for strategic planning, technology development (data and digital), data analytics, programmatic media and social media.
Prior to Ansira, Mr. Harrison has built data and digital competencies focused on the retail, automotive, and consumer packaged goods at Doner Advertising, Havas (formerly EuroRSCG 4D), and Circuit City.
Mr. Harrison has served on university and supplier advisory boards and presented at numerous industry and supplier events. He holds a B.A. in economics from Elon University and a M.A. in economics from Eastern Michigan University. Mr. Harrison is the Big Data & Intelligence Chair for Southern Methodist University’s Digital Accelerator program.
Michael Harrison's Sessions
Breaking the 80/20 Rule: Identifying and Eliminating Wasted Spend
Track 6: Spending on analytics solutions has never been higher, and yet marketing executives have never felt so overwhelmed by data. Join the industry’s top analytics experts as they discuss the latest metrics that matter in pre- and post-conversion tracking, as well as innovative solutions for audience tracking and targeting.Explore Session