Chief Marketing Officer & Vice President of Ecommerce
Mary Margaret Hennen is Chief Marketing Officer and VP of E-Commerce at The Tile Shop (NASDAQ:TTS), the leading specialty retailer of manufactured and natural stone tiles. Hennen leads Consumer and Pro marketing, digital commerce and oversees all media, PR, events and showroom experiences. She led the rollout The Tile Shop’s omni-channel Design Studio, helping define a personalized tile shopping experience for all consumers. She is passionate about her partnership with Lifetime TV series Designing Spaces of Hope focused on creating life-changing experiences in communities that The Tile Shop serves. Hennen leveraged consumer insights to overhaul the creative and brand positioning, refocus the media and customer acquisition strategies, and led the digital experience transformation of a 30 year-old brick and mortar retailer. A strategist proven in both digital and traditional marketing, Hennen’s career includes senior retail management roles at Experian Marketing Solutions, Conversant Media (an Epsilon Company) and Digital River, advising Top 100 Retailers on marketing, media and customer experience strategies. Hennen earned her B.A. in Business Administration from the University of St. Thomas and continued her leadership development with Sean Delaney. She is a longtime and active member of the Direct Marketing Association.
Mary Hennen's Sessions
Unlocking Your Data to Break Down Marketing Channel Silos
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session