Mark Rothwell is the Brand and Consumer Marketing AVP at American Family Insurance, a Fortune 300 company. Mr. Rothwell was elevated to the role of AVP, Brand and Consumer Marketing in January 2016 after successfully advancing the focus on product marketing campaigns, expansion of digital tools for the agents (website launch and text functionality), as well as, improvements in the overall partnership between corporate marketing and the agent community. Mr. Rothwell, joined American Family in January 2015 to lead the Product and Field Marketing teams after a successful career in the consumer packaged goods, beverages, retail, healthcare and consulting industries.
In his current role, Mr. Rothwell leads Brand and Consumer Marketing that includes strategic oversight of the integrated brand and product campaigns, media, social media, direct marketing, DreamBank and DreamKeep Rewards teams.
Mark holds an MBA from the University of Wisconsin and a Bachelor’s of Science Degree in Hotel and Restaurant Management/Business Administration from the University of Wiscsonsin-Stout.