Marci Raible is the Vice President, Global Media & Marketing Services for Campbell Soup Company. Marci joined Campbell Soup four years ago as Director, Global Media and was promoted in 2015 to Director, IGS Marketing Services. She is a member of the Integrated Global Services (IGS) Leadership Team, Campbell’s global shared services organization. In her role, Marci leads the IGS marketing team, which is a mix of services including integrated media & media analytics, marketing technology, consumer care, brand licensing, digital production and the creative studio. She is recognized as a media leader who thinks like a marketer, setting a clear vision and building the path to real time marketing.
She graduated from Penn State University with a Bachelor of Science degree in marketing. She currently resides in the Philadelphia area. Marci is also a certified instructor in Romana’s Pilates.
Marci Raible's Sessions
Data-Driven Marketing: Separating Truth from Hype
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session