Petco

Liesel Walsh

Vice President of CRM, Loyalty and Customer Information
Customers today expect to have transparency and access to brands with whom they want to participate, no matter where they choose to purchase them (direct or 3rd party). I believe brands can be developed effectively through a digital/direct marketing focus which provides clear ROI as well as brand awareness, and without compromising other channels. Always with a customer focus, I have more years than I want to count developing brands in direct marketing and digital channels - starting in the catalog business (Seventh Generation, J. Jill and Levi's) and moving into the digital world (Levi's, Gap, The Sharper Image, Restoration Hardware, American Giant). Most recently I have been working as an advisor to a wholesale business, exploring using e-commerce and digital to re-define the brand without impacting critical 3rd party channels.