Senior Vice President, Global Media and Acquisition
Laura Joukovski is SVP of Global Media & Acquisition at TechStyle Fashion Group, a 21st century fashion company comprised of high-value membership-driven brands supported by a community of more than four million active members. As SVP of Global Media & Acquisition, Laura harnesses the power of customer insights to drive member acquisition through the deployment of more than $125M annually in advertising across TechStyle’s portfolio of brands, including: Fabletics, JustFab, ShoeDazzle & FabKids. Fusing the art and science of return on investment for creative and media, Laura’s efforts have helped TechStyle brands such as Fabletics achieve 50 percent national awareness within just three years of launching. Laura has held a series of executive leadership positions within the TechStyle group, including SVP of Analytics and General Manager of Fabletics. She joined TechStyle in 2013 following the acquisition of FabKids, where she served as Chief Operating Officer and Chief Financial Officer. Prior to TechStyle, Laura held the role of Chief Operating Officer and Chief Financial Officer of Tea Collection, a multi-channel fashion company that grew into a $20 million profitable business under her leadership. Laura served in various financial planning and analysis management roles throughout her career at world class companies including Levi Strauss & Co and Booz Allen Hamilton.
Laura Joukovski's Sessions
Machine Learning: How TechStyle is Building One of the Fastest Scaling Fashion Companies in History
Track 4: How can you use customer data to deliver uniquely powerful personalization and while avoiding the dangers of alienating those suspicious of how marketers use their data? Join top retail and brand marketers as they discuss the latest technologies and tactics that are paving the road to true one-to-one marketing.Explore Session