Larry W. Smith creates a conduit between business objectives and technology realities. Digital transformation is more than a big idea, it needs to center on innovating superior customer value aligned to core business values, expressed with a common vocabulary, and supported across all departments.
My focus area is Strategic Planning and Marketing Architecture using a customer-first (CX) focus to increase marketing performance, and develop new products with a heavy emphasis on IT and data architecture alignment.
My strong credentials in marketing and technology come from a long history of innovation and new product development with demonstrated success having founded 6 companies with two public market exits.
I got a plan to make you money.
Track 4: How can you use customer data to deliver uniquely powerful personalization and while avoiding the dangers of alienating those suspicious of how marketers use their data? Join top retail and brand marketers as they discuss the latest technologies and tactics that are paving the road to true one-to-one marketing.Explore Session