AT&T DIRECTV NOW

Ksenia Algunova

Lead Manager, Customer Lifecycle Product Marketing
Ksenia Algunova leads lifecycle product marketing strategy for DIRECTV NOW, AT&T’s youngest OTT subscription service. Charged with developing CRM strategies and driving cross-screen customer engagement, Ksenia is a proud 2017 recipient of the company’s SPEAR Award for Performance Excellence. Ksenia’s career spans a decade of leading acquisition and loyalty digital marketing efforts for top Tech and Entertainment brands across B2B and B2C channels. Ksenia holds an MPA from NYU Wagner and spends her free time traveling and chasing after George, her very curious Corgi pup.