The Scotts Miracle-Gro Company

Kip Edwardson

Director of Digital Marketing
Kip Edwardson has spent the past 16 years with The Scotts Miracle-Gro Company (NYSE: SMG), the world’s largest marketer of branded consumer lawn and garden products where he is currently the Director of Digital Marketing overseeing the company's Martech vision for core digital services including online advertising, web services, PPC, search and related content.  His past experience with Scott Miracle-Gro includes email marketing, web site marketing, social media, and mobile app development. His work on the Scotts successful email program, mobile apps, and previous web site launches has been recognized nationally and won several awards as well as mentions in several marketing books. He was most recently recognized by the Path to Purchase Institute "Who's Who" in Digital Shopper Marketing for 2017.
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