Kip Edwardson has spent the past 16 years with The Scotts Miracle-Gro Company (NYSE: SMG), the world’s largest marketer of branded consumer lawn and garden products where he is currently the Director of Digital Marketing overseeing the company's Martech vision for core digital services including online advertising, web services, PPC, search and related content. His past experience with Scott Miracle-Gro includes email marketing, web site marketing, social media, and mobile app development. His work on the Scotts successful email program, mobile apps, and previous web site launches has been recognized nationally and won several awards as well as mentions in several marketing books. He was most recently recognized by the Path to Purchase Institute "Who's Who" in Digital Shopper Marketing for 2017.
Kip Edwardson's Sessions
Dynamic Creative Optimization in Action
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session