Keira Krausz is the Executive Vice President and Chief Marketing Officer of Nutrisystem, Inc. Krausz joined Nutrisystem in February 2013 and leads the marketing and sales functions of the organization. In 2016, Krausz was selected as a Direct Marketing News Marketing Hall of Femme Honoree and under her leadership, Nutrisystem was named Marketer of the Year by Direct Response Marketing Alliance (DRMA).
With extensive experience across a variety of direct marketing channels, Krausz is a proven marketing leader with a track record of building profitable businesses, executing effective turnaround strategies, and identifying and monetizing new revenue streams in the direct consumer response sector.
From 2005 to 2012, Krausz served as Vice President of Marketing for QSP, Inc., a subsidiary of Time Inc. and the largest youth fundraising company in America. During her tenure at QSP, she led the growth in e-commerce from nothing to over 25% of revenues, revamped the catalog and direct mail channels, developed social media strategies to drive customer engagement and sales, and ultimately worked with senior leadership to execute on the sale of the company in 2012.
Prior to her tenure at Time Inc., Krausz was at Reader’s Digest Association (RDA) where she held a number of progressively-responsible positions in product management, marketing and business management, ultimately ascending to Vice President, General Manager of RDA’s Books & Music Business. As the General Manager and Vice President of Marketing for Reader’s Digest’s Books & Music Direct Marketing, Ms. Krausz took the business from losing money to profitability by quickly assembling top talent, revitalizing product, developing new channels, and building a new book business in the health affinity space that leveraged the company’s database.
Krausz received her MBA from Dartmouth College.