Joe leads digital products & partnership marketing at American Express®. His team is responsible for driving customer engagement with new merchants, digital payments and emerging digital products – overseeing marketing with ApplePay, SamsungPay, and AndroidPay and most recently helping launch the Amex Bot for Facebook Messenger and the Amex Skill for Amazon Alexa. He has nearly 10 years in financial services and proven expertise using customer research, Big Data and technology to optimize cross-channel marketing at every stage of the customer journey.
Joseph Shannon's Sessions
Proven Strategies for Optimizing Creative to Boost Engagement
Track 3: Art and science unite. Join creative-minded marketing executives for lively discussions of the latest data-driven strategies related to mobile creative, content, emerging ad formats, user experience, and more.Explore Session