Joe is a senior digital marketing executive with more than 18 years of experience leading teams in the development and optimization of interactive marketing initiatives. For the last 3 years, he’s served as Global Digital Marketing Manager for the Diabetes division of Medtronic with a focus on lead generation, demand generation, and analytics. Prior to that, Joe spent 6 years at Nestle USA managing paid, owned, and earned media efforts for well-known brands including; PowerBar, Stouffer’s, and Lean Cuisine. Joe previously held account management positions at both Young & Rubicam Advertising and Colby & Partners, helping his Lincoln, Land Rover and Suzuki automotive clients build successful website, email, and online advertising campaigns. He graduated from the USC Marshall School of Business with a MBA in Marketing and also holds a BA in Psychology from Vanderbilt University.
Joseph Ferry's Sessions
Data Glut. Now What? Reporting and Insights Generation for the Real World
Track 5: Automated media buying and optimization offers the ability to reach new audiences with highly relevant ads – at scale. At the same time, new solutions are emerging for improved segmentation, enabling marketers to reach highly coveted audiences in wholly unique ways. Join senior brand marketers and media executives as they discuss the nuances, opportunities, and underlying data implications of tapping into the power of this technology.Explore Session